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We are committed to growing our visitor economy to $12.8 billion by 2030. Tourism is an important driver of our state’s economy. Much of the economic benefit it brings to the state, flows to regional communities and it has a positive impact on other industries such as agriculture, wine, retail, education, real estate and transport. We work closely with our tourism industry to realise the opportunities for our state that are outlined in the South Australia Tourism Plan 2030.


The Coast is Calling

The Coast is Calling Travel Voucher and Dining Cashback programs are funded as part of the State and Federal Government’s Algal Bloom Summer Plan, aiming to boost visitation and economic activity along the State’s coast.

Summer Plan Dining Cashback

The Summer Plan Dining Cashback program is designed to support coastal hospitality businesses impacted by the algal bloom. 

Eligible hospitality businesses can register to participate throughout the course of the program. 

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Coast is Calling Travel Vouchers

Coastal regions impacted by the algal bloom are benefiting from a travel voucher program to boost visitation and spending in traditionally peak trade period.

The first round of the voucher program generated more than $4 million in total booking value alone

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southaustralia.com stats

Driving travel consumers to southaustralia.com and direct to operators & industry partners. A summary of statistics from 2024:

    11 million visits to consumer facing website southaustralia.com
    2.3 million leads to SA tourism businesses
    34,000 leads to travel industry partners
    74% of Australians reached in key markets via campaigns